“I Don’t Mind Spending KRW 20 Million”… The Diamonds Taking China by Storm
Diamonds Made Using Pet Fur or Ashes
Prices Range from Several Thousand to Tens of Thousands of Yuan
Some Say Owners’ Affection for Their Pets Is Being Exploited
In China, an expensive way of commemorating pets that have crossed the rainbow bridge by using their fur is spreading like a trend. Customers send a pet’s fur or ashes to a company and receive a single diamond in return.
Hongxing News reported on November 13 that “pet diamonds on the market range in price from several thousand yuan to tens of thousands of yuan, depending on their weight, color, clarity and manufacturing method.”
Prices vary widely by company, with some accused of exploiting people’s affection for their pets
Some brands sell one-carat products for more than 100,000 yuan (about 20 million won). Prices vary considerably from one company to another, raising questions among consumers. Some critics denounce the products as scams that exploit people’s feelings for their pets. Companies, however, claim they use carbon extracted from pets’ fur or ashes and incorporate it into genuine diamonds.
The outlet noted, “With current testing methods, there is no way to confirm whether a gemstone really contains a pet’s fur or ashes,” adding that “companies differ widely in their technical capabilities, pricing methods and level of information disclosure, making it difficult for consumers to determine whether the claims are genuine.” As a result, consumers may struggle to gather evidence and protect their rights if a dispute arises.
Demand for pet memorial items in China has recently grown rapidly, with offerings becoming more varied, including urns for ashes, paw-print keepsakes and fur pendants.
One company that offers pet diamonds describes its products on its website as “real diamonds that let you keep precious memories of your pet close to you.” It says it can make diamonds using fur or ashes and provides a custom-order process and related certificates.
Related products see steady growth over two years…prices reach more than 29 million won
A local industry representative said orders for related products had risen steadily over the past two years. The average order value is more than 20,000 yuan. More expensive products are also available. According to a price list published by one diamond company, a 0.25-carat pet memorial diamond sells for 32,655 yuan (about 6.2 million won), while a one-carat diamond sells for 150,618 yuan (about 29 million won). These prices do not include appraisal certificates or setting costs.
By contrast, the price of a one-carat lab-grown diamond in China has recently fallen to about 1,000 yuan (about 190,000 won). That is a drop of around 90% from prices of more than 10,000 yuan in 2020.
Questions are mounting, particularly because consumers have difficulty verifying the source of the raw materials used. A company that makes diamonds from pet fur said the process requires at least 3 grams of fur. However, the manufacturer explained that not all of the carbon used is converted into diamond, and that it is difficult to precisely control the final amount of carbon extracted from a pet’s fur. “It is theoretically possible, but specific processing technologies and the proportion of carbon sources inevitably vary,” one expert said.
Another expert said that making keepsakes from pet fur is understandable both as a source of emotional comfort and as a commercial product, but cautioned against paying excessive amounts. “A diamond can carry an owner’s feelings and therefore hold meaning, but there is no need to spend an excessive amount,” the expert said. “There are many other ways to preserve a pet’s ashes and fur, and those can also serve as meaningful memorials.”
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Meanwhile, the number of young people raising pets in China is growing rapidly. According to the “2026 China Pet Industry White Paper,” there were about 126 million dogs and cats in urban areas of China last year, and 78.74 million pet owners. The pet-related consumer market in major cities is worth 312.6 billion yuan. In particular, 69% of pet owners across China were born in the 1990s and 2000s.
This content was produced with the assistance of AI translation services.
© The Asia Business…
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